Creative Direction

January 2026 - South Asian Shoot insipiration

Close-up of two women with dark hair and jewelry, one wearing a yellow top and the other wearing a light blue top, posing with their heads resting against each other.

Creative Direction for Zeyvarr Jewelry

Makeup, photography, and creative direction: Zarmeenah Raza

Close-up of a woman smiling, showing jewelry including a pearl necklace with a green gemstone pendant and matching earrings, wearing a white dress with gold accents.

2023 Handmade collection : Zarmeenah Raza

Inspired by south-asian motifs

A necklace with large irregular-shaped pearl beads and a teardrop-shaped green gemstone pendant with gold settings, red accents, and small clear stones, resting on green fabric.
Collection of jewelry including pearl necklaces, green and red gemstone earrings, and gold jewelry with various pendant designs, displayed in a clear plastic container.
Colorful necklace with south Asian motifs and real pearls, hanging on a metallic surface, with bottles underneath, emphasizing handcrafted, locally sourced materials, and stainless steel design.

2025. Bodega Collection.

Creative Direction, photography and

styling by: Zarmeenahh Raza

A woman with dark, shoulder-length hair and medium skin tone standing in front of store shelves filled with snack bags in various colors. She is wearing a sleeveless, reddish-orange crop top, a long, floral-embroidered skirt, and gold jewelry, including bracelets and a necklace.
A woman with dark hair wearing earrings and a necklace with a pearl pendant, looking down and slightly to the side.